Data Quality over Quantity - Christopher Antonopoulos - Making Better Decisions - Episode # 012
In this week’s episode of Making Better Decisions, host Ryan Sullivan sits down with Christopher Antonopoulos, Founder and CEO of Measured Results Marketing. Christopher shares his concept of creating the right data is more important than having a ton of data. He also goes over the importance of creating the human connection still to ensure the data you are giving them matches what the Company needs.
Takeaways:
- Christopher emphasizes that organizations don't need to retain all data collected indefinitely. Instead, they should focus on keeping data that directly informs decision-making. Understanding the origin and accuracy of data is crucial for its relevance.
- Christopher criticizes the misconception that more data always leads to better decisions. Often, the abundance of data complicates rather than simplifies decision-making processes. He advocates for identifying and prioritizing essential data points aligned with business goals.
- Discussing trends in sales and marketing technology (MarTech), Christopher stresses the importance of using technology to enhance personal relationships rather than relying solely on automated processes. This approach ensures that technological tools support meaningful interactions and trust-building with customers.
- Regarding the use of third-party data sources, Christopher suggests focusing first on enriching existing customer data. He advises using external data sources judiciously, aligning them closely with ideal customer profiles and experimental testing to validate their relevance.
- Christopher underscores the shift towards personalized customer engagement, facilitated by technology but anchored in human relationships. This approach acknowledges that a significant portion of the decision-making process happens before direct engagement, necessitating thorough customer insights and preparation.
- Christopher Antonopoulos discusses the importance of personalization in building relationships, particularly in a digital context. He emphasizes the need to understand a person's interests and background to create meaningful connections from the outset, citing the adage that you never have a second chance to make a first impression.
- Christopher advocates for a strategic approach to relationship-building that prioritizes understanding, sincerity, and respect, rather than relying solely on quantitative metrics that may not accurately reflect the depth of a business relationship.
Quote of the Show:
- “The company who is selling is responsible for having the same amount of information about the person they're engaging with. ” -Christopher Antonopoulos
Links:
- LinkedIn: https://www.linkedin.com/in/cantonopoulos/
- Website: https://www.measuredresultsmarketing.com/
- Other Connections: https://www.instagram.com/findyouryeti/
Ways to Tune In:
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- Transistor: https://www.makingbetterdecisions.live/episodes
- YouTube: https://www.youtube.com/@MakingBetterDecisions/podcasts
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